Mobility Channel
Business Mission
“Mobility Channel” as a thematic TV channel is beeing built up onto the brillant vision which has
innovative, unique and effective content to a diverse and widespread mix of consumers and would
provide advertisers with a new and powerful outlet forreaching a specialized and dedicated target
segment.
The Mobility Concept;
The limited perception of “The Mobility” concept, in a thematic TV channel, might be; news about
the automotive industry, available vehicles, usage, environmental changes, social status and many
more lifestyle attributes affecting consumers and to form an important, and commercial, interest
area.
However; behind expectation “Mobility Channel” has more instruments, to be an authorty in the
mobility segment.
“Mobility Channel” could, by offering diversified content to various social segments, satisfy this
need and capitalize on the opportunity which currently exists in the market.
We believe that, beeing a TV channel does not only mean to be limited in a simplex communication
platform.
Focusing on the most impressive instruments like B2B and B2C in an interactive platform leaded by a
thematic TV channel would be the innovative sales force strategy for the “Mobility” sector.
At the heart of the operation, the mixed broadcasting strategy indicated above, would be the key
function of long lasting success and business performance on the basis of a carefully managed cost
structure and experienced, enthusiastic and specialized human resources.
Finally, Mobility Channel; with the multi language broadcast strategy and into the interland of
Turksat West Beam area, will be covering Turkey and the Eurpean countries where Turkish people
living and Turkish Language spoken in, and is going to be easilly accesable platform of the product
information, services and the news of yhe related sectors and will have loyal audiance community.